London, Apr. 25 (ANI): world's largest online retailer Amazon is planning to launch a TV set-top box this year.
The box would let TV viewers order Amazon's videos on an a la carte basis and via Amazon Prime, the company's Netflix-like streaming service, according to Bloomberg Businessweek, which cited 'three people familiar with the project'.
The box would compete with Roku, which also offers Amazon videos, and Apple TV, which does not.
According to Mashable, it is unclear whether Amazon's box would offer video from competing services, like Netflix.
The project was created by Amazon's Lab126 unit in Cupertino, California, and helmed by Malachy Moynihan, a former VP of emerging video products at Cisco, according to the report.
Moynihan had worked at Apple before joining Cisco. The report also speculates that the device might be called Kindle TV, the report added. (ANI)
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