Nokia, the world leader in mobile market as per its biggest market share in the globe has surprisingly slashed the price rate up to 10% on its selected multimedia handsets to bang its competitors on financial front which are introducing daily new handsets in the market.
Nokia, which covers 39.9% of total market share- the largest among all players, has taken this step to lead its competitors for a sturdy competition in the market, and to recover the slumping demand of precious handset market, which is marginally decreasing in Europe and United States.
Apple’s iPhone along with Sony Ericsson, Motorolla, LG and Samsung which are basically focusing on camera and multimedia handsets, have cumulatively slashed a thick portion of Nokia’s market share and this move of Nokia may lead to bow the competitors in terms of prices and market shares in the market.
The slashing of prices for mobile sets for other mobile handset makers may prove panic, as most of the mobile players are not so strong in financial front and can face profit crunch situation; and if they won’t slash prices, they may lose the enhanced market share and Nokia can resumes its position.
However, confronting the market situation, Nokia has cut down the handset prices on specific music and media handsets including N81 that has similar features as available in Apple iPhone 3G with other handsets like Nokia 5310 and 5610, all multimedia, music-focused phones.
If the other mobile players follow the way of Nokia and reduce the prices of their handsets, it would definitely the time to glee for the customers.
|
|
Comments:
