Edimax Technology - Establishing its India Operations

With a focus on marketing and distributing advanced networking products, the global leading player in the networking products, Edimax Technology announces that it is going to ramp up its operations in the Indian market.

The company has appointed Ravians Kumar as Director Sales-India, OBM Sales Division to take care of whole region and very soon there will be four business development managers onboard to represent four regions – Delhi, Mumbai, Bangalore and Kolkata.

Recently, the company also has invested in opening its corporate office at Nehru Place, New Delhi. The company has appointed two national distributors i.e. Jupiter International Ltd. & Neoteric Informatiqe Ltd. to make the products available across various markets.

Hunter Chen, Sales Director, OBM Sales Division, Edimax, said, “In order to make the sell-in and sell-out smooth, Edimax has plans to appoint 30 sub-distributors across the country by December’2008 and they have already appointed 13 sub-distributors in major cities like Delhi, Mumbai, Kolkata, Chennai, Hyderabad and Baroda. The company is looking at B- & C-class cities like Chandigarh, Jaipur, Guwahati, Ranchi, Bhubaneswar, Kochi & Trichi to appoint rest of the sub-distributors.”

By this expansion, not only Edimax expands its presence across the country but also remains closer to the customers’ community to understand their needs and respond to it fairly quickly. This expansion will of course come in a phased manner.

Since the service is the major issue, Edimax has taken strategic decision to provide services through their own resources. At present the company is giving 2.5 per cent of extra stock to its distributor partner to address the warranty issue and the company follows off-the-shelf replacement policy. The company expects to minimise the turn around time of the replacements to 24 – 48 hours. However, the time span could vary depending upon the product availability and Geographies.

“In order to further address the complaints and warranty issues of customers, the company by the end of this month will have a 24/7 toll free telephone number. This will also resolve the pre and post installation queries from the customers,” Hunter added.

Hunter added, “Our distributors will only take care of logistics and finance and the rest part, we will do in terms of marketing, sales and services. In three years time, we will have at least 15 – 20 per cent share in the active networking market.”

Addressing the fluctuating dollar price, he said that they pledge to protect the investment of the partners and there won’t be any price hike at present on the products available in the Indian market. The company is able to sustain the slow down because of its strong financial backbone and own manufacturing.

Hunter says, “Because of the slow down, Edimax is at an advantageous position. They will market the products heavily through various activities including participating in the trade shows, exhibitions, partner engagement programmes, road shows, brand awareness campaigns through media etc. On the other hand, those companies, which are financially weak and does not have own manufacturing, they will succumb to the pressure.”

At present Edimax is targeting small to medium-sized enterprises (SMEs) and the small office/home office (SOHO) space with its range of High-End Wireless Networking products like nMax & nLite and MFP print servers, Load-Balancing Router, High-End Switches. Edimax redefines the digital home networking, breaks free from the idea that everything needs to be centred on the computer and pioneers the whole new idea of "Networking Home Solution" for the reason that the Internet is the golden rule. In order to take the home networking to the heart of the users, Edimax is demonstrating this concept at GITEX, Dubai.

Edimax's product range covers everything from basic devices such as routers, modems, switches, and WLAN adapters, to products like NAS, NAC, print servers and projector servers with special applications. The company also has plans to bag major ISP & Telecom projects as Edimax has strong R&D team and manufacturing facility to customize the product as per customer’s requirement.

About EDIMAX

Edimax was founded in Taiwan in 1986 and the company has grown to be among Asia's leading manufacturers of advanced network communication products. Headquartered in Taipei County, Taiwan, Edimax is listed at the Taiwanese Stock Exchange since 2001. Edimax serves over 70 countries via its branch offices and distributors. Edimax’s successful growth lies in its established and continuously expanding partner channel network and manufacturing of technology innovation. For more information, please visit the web-site: www.edimax.com .