London, Oct 25(ANI): Manchester United has added one of Pakistan's major telecommunications service provider, Zong, to their portfolio of "partners".
It is the first time that United has joined forces with a Pakistan-based organization.
"Ten years ago, the football market was small, the game was dying. But over the past few years, things have changed. Every other person, especially in urban areas, is associated with one club or another," the Independent quoted Rizwan Akhter, Zong's director of advertising and promotions, as saying.
"And the primary reason for the increase in the popularity of football is the demise and turmoil in cricket," he added.
According to reports, the British club will supply exclusive club content to mobile users. (ANI)
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