Washington, August 26 (ANI): Want to know how successful a company will be? Well, just look at the width of its CEO's face.
A new study has concluded that CEOs with wider faces, like Herb Kelleher, the former CEO of Southwest Airlines, have better-performing companies than CEOs like Dick Fuld, the long-faced final CEO of Lehman Brothers.
Elaine M. Wong at the University of Wisconsin-Milwaukee and her colleagues Margaret E. Ormiston of London Business School and Michael P. Haselhuhn of UWM, based their analyses on photos of 55 male CEOs of publicly-traded Fortune 500 organizations.
They only used men because this relationship between face shape and behaviour has only been found to apply to men; it's thought to have something to do with testosterone levels.
They also gathered information on the companies' financial performance and analyzed shareholder letters to get a sense of the kind of thinking that goes on at those companies.
CEOs with a wider face, relative to the face's height, had much better firm financial performance than CEOs who had narrower faces.
"In our sample, the CEOs with the higher facial ratios actually achieved significantly greater firm financial performance than CEOs with the lower facial ratios," said Wong.
The study will be published in Psychological Science. (ANI)
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