London, August 8 (ANI): Soon an 'intelligent bracelet', packed with microchips and a smartphone application, will help you track and analyse your movements, food intake and sleep patterns.
The band is the latest product exploiting the public's obsession with measuring everything from how frequently they have sex to how far they take in a day.
Aliph, the US technology firm behind the Jawbone UP bracelet, says it aims to launch it globally later this year
While the manufacturers of the band claim there are health benefits to personal micro-monitoring, some experts have raised concerns over the reliability of such devices, and whether it is wise to publicise details of one's bodily functions across the internet.
"Jawbone has a great existing brand name and they have obviously been monitoring the success of other companies within the field," the Independent quoted Mike Butcher, editor of TechCrunch Europe, as saying.
"The lucrative nature of the health-gadget market has led to the funding they have been able to attract," he said.
"For years venture capitalists have been talking about the power of this sector, and how what was lacking was people's ability to monitor their own health. The addition of product to smartphones is a killer combination," he added.
According to Jawbone's director of European business development, Bandar Antabi, "lifestyle diseases have surpassed communicative diseases as the world's most common killer".
"If people adopt a better way of living, they are preventable. We are trying to provide a utility to allow people to live healthier lives," he added. (ANI)
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