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Starbucks was almost named 'Peqoud' after Moby-Dick whaleship

Washington , Wed, 15 Jun 2011 ANI

Washington, June 15 (ANI): Writer Gordon Bowke, who co-founded the world's largest coffee house Starbucks, originally wanted to name the company 'Peqoud', after the doomed whaleship in the famous novel Moby-Dick.

 

According to Howard Schultz's book 'Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time', Bowker suggested the name Pequod to his then-creative partner, Terry Heckler, the Daily Mail reports.

 

Heckler, however, rejected his idea by saying "No one's going to drink a cup of Pee-quod!"

 

After a brainstorming session, Bowker's co-founders, teachers Jerry Baldwin and Zev Siegl, decided whaleship Captain Ahab's first mate Starbuck would be the name of the then-unknown brand. The novel also inspired Starbucks' famed green and white logo.

 

Starbucks went on to become the largest coffee house company in the world, with 17,009 stores in 50 countries, including over 11,000 in the US. (ANI)

 


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