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Google Cloud introduces new AI Tools for Retailers, AI Tool for personalised search

New Delhi, Wed, 18 Jan 2023 NI Wire

Google Cloud introduced four new AI technology based tools for the retailers, which is using the AI solutions developed by Google for searching a large number of products in the retailer’s online store. This tool enables the retailers to use the Google search capabilities for their retail portal. Now retailers will be able to use this tool searching for billions of products in their store in a much more natural way increasing the overall shopping experience of their customers.

In this release Google Cloud added and updated its AI Technologies for helping retailers in adding new features to its in-store shelf checking process. Google Cloud AI technologies will help retailers in adding more features to their in-store shelf checking process, which will enhance their ecommerce sites. These tools from Google Cloud will help in increasing the shopping experience of the store’s customers.

Google Cloud introduced following services:

  • Personalized Search: These Google Cloud services will help in developing personalized search and browsing features for the retail store. This will help increase the customer experiences for ecommerce sites.
  • AI based cheking in-store shelves: An AI-powered solution for regularly checking the store shelves and including the best product in the search. This solution uses AI technologies and supports billions of products.
  • Intelligent product recommendation: These solutions include an AI-driven product recommendation system that can be used by the store owners for recommending the products to their customers.
  • Machine Learning tool for product display on the store: Google Cloud also includes a tool based on the machine learning technology for arranging the products on websites.

Google Cloud AI tools will help on-line store owners to better manage their products in the shelves and display the right products to their customers. 

Personalized Search

Personalized Search results are very important for any e-commerce shopping portal, users are more likely to view/purchase the products from the personalilzed list. Google Cloud AI tool is an AI based software service that produces personalized search results, which enhances the feature of the e-commerce sites.

Google Cloud’s AI based personalized search technology will enhance the capabilities of Google Cloud’s existing Retail Search solution. Ecommerce shopping stores will be able to produce relevant presonalized results for the customers, helping e-commerce portal to provide intuitive online shopping experience to the customers.

This solution is well designed which uses the latest AI technologies for identifying the costumes preferences by analyzing their shopping, purchasing, browning, product selection in cart and others. This way with the use of this AI technology e-commerce store will be able to increase conversion rates and also satisfy the customers requirements.

AI technology uses the user behaviours and adjusts the presonalized results for the user. There are many technologies behind this and Google developed this product to provide best results for the users.  More importantly all the data and analysis is specific to the website. This data is not shared between the customers and this is not connected with the  customer’s activity on Google’s other products. 

AI based cheking in-store shelves

The new AI based product sorting solution is the best in the industry product discovery and selection in-store shelves. This solution is considering historical ordering information along with other parameters.  This tool is known as  Google Cloud’s Discovery AI solutions and available for the retailers on the Google Cloud platform. This product helps in improving the product discovery experience significantly.

Usually e-commerce websites use the category based bestsellers sorting or display manually created product list. This way of product selection and display takes a lot of time, which is in-sufficient in generating the best results. Google Cloud AI based solution will help e-commerce owners to get most out of their products inventory and display best presonalized results to the customers.

Intelligent product recommendation

The latest upgrades to the Google Cloud’s Recommendations AI system brings more features including personalized, highly-relevant, dynamic and actionable product listing as recommendation. This tool helps individual customers as well as big e-commerce websites. 

This tool is powerful providing  page-level optimization, allowing the store to display recommendations dynamically for each customer. This gives a very powerful tool to the store owners and will help in instantly increasing the sales. Tool is using machine learning for generating effective product recommendations per user session.

Machine Learning tool for product display on the store

The AI-Powered shelf-checking solutions will provide huge success to the retailers as developing such technologies are difficult. Most of the retailers were unable to do so in the past due to resources required to develop such solutions. This AI solution from Google Cloud will enable stores to distinguish and categorise the products accurately.

The Google Cloud AI solution identifies the products based on visual and text features, which is a promising solution for the store owners. This solution can work on a large scale and support billions of products. So, it's a very helpful solution for the large online retailers.

About Google Cloud

Google Cloud is one of the top cloud computing services in the world with a large number of servers to meet the enterprise computing needs. Google Cloud is an enterprise grade Cloud computing environment for accelerating the organisation's ability to digitally transform its business. Google Cloud is delivering enterprise-grade solutions that leverage Google's cutting-edge technology to the world. Companies are individuals who are using the immense power of Google Cloud to run today’s demanding business applications. Check more details at Google Cloud AI Search Integration with retail store services.

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