Fiama Di Wills, ITC's leading personal care brand in collaboration with ace fashion designer, Wendell Rodricks announced the launch of its 2nd edition of the Signature series of the Couture Spa Range of Gel Bathing Bars.
First edition of Couture Spa Range of Gel Bathing Bars was launched last year and it saw an overwhelming response by the consumer.
This new range is designed to delight consumers with advanced skin care benefits. It offers a new range in sparkling red, blue and green.
Wendell has added a new sizzle and glamour to the packs this year.
Gel bathing bars are enriched with Gold, Skin Conditioners and powerful skin care ingredients like Oats, Nutgrass and White Water lily. Gold in the Gel Bathing Bar series helps in increasing radiance and glow for a younger looking skin. The Skin Conditioners protect and renew skin too keep it youthful.
Wendell Rodricks said, "Fiama Di Wills is a brand synonymous with beauty, creativity, style, glamour and innovative thinking. My designs too have similar intrinsic values. It was a pleasure to collaborate with the brand once again after the tremendous success of the Couture Spa edition last year."
"The Fiama Di Wil show on the 12th night toll will take forward the same theme to showcase the signature series inspired designs," he further added.
Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, IT Limited stated, "It gives me immense pleasure to announce the 2nd edition of Fiama Di Wills Couture Spa range of Gel Bathing Bars designed with Wendell Rodricks. Gold enhances radiance to keep skin looking youthful. With advanced skin care benefits as well as Wendell's signature style and design on the soap packs, we are confident of a phenomenal response from our consumers."
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