This summer, Tata Sky Ltd., the JV between the Tata Group and STAR presents a unique Red Button promotion showcasing worldwide tween icon, Hannah Montana in association with Disney Television International India on Tata Sky.
As part of the Red Button promotion, Tata Sky subscribers can now watch music videos, interesting Trivia footage and backstage tour secrets on Hannah Montana at the press of the red button on Disney channels.
Additionally, Tata Sky subscriber can also participate in the ‘Tata Sky Hannah Montana Pop Star Dreams contest’ and stand a chance to win exciting Hannah Montana’s merchandise.
The unique Red Button promotion will be aired beginning April 10th till July 10th 2009.
Mr. Vikram Mehra, Chief Marketing Officer, Tata Sky said, “Hannah Montana is a worldwide tween icon and extremely popular among the tweens in India. Considering her ever growing popularity, we are particularly excited to offer our subscribers especially the younger generation the once-in a lifetime experience with Hannah Montana coming on Tata Sky in association with Disney.”
“Hannah Montana is the number one Disney character among tweens for awareness, likeability and merchandise business worldwide. As a Disney icon, Hannah Montana exemplifies Disney Channel’s theme of aspiration, self belief, self expression and we are excited offer a truly unique Hannah experience to Tata Sky subscribers.” said Mr. Antoine Villeneuve, Senior Vice President and Managing Director, Walt Disney Television International India.
About Tata Sky Ltd.
Tata Sky Ltd., the JV between the TATA Group and STAR is committed to offering viewers the best of pay television through its nationwide satellite television service. Tata Sky offers subscribers over 170 channels and interactive services in DVD quality picture and CD quality sound. For more information on Tata Sky, visit www.tatasky.com
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