Zee Next a new channel to target New Age viewers

July 18: Zee Entertainment Enterprises Ltd, one of the leading broadcasters in India has today decided to lunch a new channel named Zee Next targeting the youth and the New Age viewers.

The board of directors of Zee considering the number of youth viewers up to the age 25 as they constitute half of the over all population and hence planned to target those audience at large.

Now a days different broadcaster are trying to widen their base by fulfilling the changing preference of the viewers. Broadcasters like Star, Zee, and Sony have categorized their channels within one objective to attract more and more viewers.

Zee Next will be the second general entertainment channel after Zee TV. According to the company source, the channel will contain stuffs with romance, fun, gossip, thrill, action, music and all lure younger audience.

It is expected to be like STAR One which was started by the Star network irrespective of the success of the main GEC Star Plus for the same purpose. These kinds of strategy though good for both audience and presenter but that needs quality products other than those family soaps and format shows that can able to increase the viewership share.

Reportedly NDTV, Sahara, Sony and INX Media are also planning to lunch their general entertainment channels targeting specific audience despite having particular channels based on cinema, music, sports, news and business.