The makers of the movie Ae Dil Hai Mushkil have released a new song titled Channa Mereya.
Instead of releasing a conventional trailer, the makers decided to give fans a glimpse of the movie by launching the title track. This turned out to be a deft strategic move because it was an instant hit with the fans!
The lyrics of the song convey the intense passion and an all-consuming love between the lead characters and is sensitively penned by bites lyricist Amitabh Bhattacharya. It's become very popular especially with the youth and is breaking audio records all over.
Songs like this one have been sorely missed from Bollywood movies in recent years and it's good to see that Ae Dil Hai Mushkil is making sure that the trend changes.
After the title track, the makers will now release another track titled Bulleya, which is a Sufi love song that will definitely bring back the trend of sensitive meaningful lyrics and songs in Bollywood which will stay the course of time - a far cry from the quick, easy-come-easy-go numbers with meaningless lyrics. Bulleya is touted to be a chartbuster number that will celebrate love in all its forms this Diwali.
Produced by Fox Star Studios and Dharma Productions, Directed by Karan Johar, starring Aishwarya Rai Bachchan, Ranbir Kapoor, Anushka Sharma and Fawad Khan Ae Dil Hai Mushkil is slated to release on October 28th, 2016.
Please find below a link to the song: Channa Mereya - Ae Dil Hai Mushkil Karan Johar, Ranbir, Anushka, Aishwarya, Pritam, Arijit
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