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Lakme Fashion Week to host the first ever Plus-Size show in collaboration

Mumbai, Tue, 26 Jul 2016 NI Wire

Lakme Fashion Week to host the first ever Plus-Size show in collaboration with aLL and designer Shilpa Chavan of Little Shilpa

Auditions to take place at St. Regis Mumbai on 29th July

Mumbai, 25th July, 2016: Lakme Fashion Week Winter/Festive, 2016 in association with aLL: The Plus Size Store will host the first ever plus-size show for men and women styled by designer Shilpa Chavan of Little Shilpa. The auditions for the show will be held at St. Regis on 29th July from 12 pm onwards.

This plus-size show will be a part of the Lakme Fashion Week Winter/Festive 2016 to be held at The St. Regis, Mumbai from 24th August – 28th August 2016, jointly organized by Lakme, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management.

The creations showcased on runways are meant for the everyday consumers who seek high-fashion designer-wear but are often restricted by available size options. Bearing this in mind, Lakme Fashion Week has collaborated with aLL – The Plus Size store, and collectively they will break thought patterns this season, by presenting a unique collection that will be showcased at the upcoming Winter/Festive edition. Styled by designer Shilpa Chavan of Little Shilpa, this show will represent the inclusive spirit of fashion that both entities represent and believe in and will open up a host of options for every individual looking for fashionable choices irrespective of their shape or size. 

Jaspreet Chandok, Vice President and Head- Fashion, IMG Reliance Pvt. Ltd, said: “We believe that fashion should embrace diversity and cater to all body types. The Lakme Fashion Week will continue to push the boundaries of fashion and break stereotypes and this is another step in that direction.”

Purnima Lamba, Head of Innovation, Lakme said, “Fashion and beauty in India must reflect our diversity. At Lakme Fashion Week we are very excited to present our first plus sized fashion show in association with Little Shilpa. Redefining the future of fashion yet again, Lakme Fashion Week always strives for a more inclusive future for us all.”

Business Head (Manish Aziz), aLL said, “At aLL, we have always believed fashion is for everyone and size is just a number. It’s about flaunting the best of you, without any inhibitions.Being the first in the Indian market over a decade ago, to identify the gap in plus-size offerings, we have committed ourselves solely to catering to this audience. From being the first brand to delight and excite customers with plus-size fashion, we are now poised to achieve yet another milestone - The first ever plus-size fashion show in a mainstream fashion event like Lakme Fashion Week! We are very thankful to Lakme, IMG Reliance and Little Shilpa for being our partners and lending their support to what promises to be a game changer in the Indian fashion industry.”

Shilpa Chavan the designer said, “Fashion cannot be a ‘one size fits all’ entity. It’s a global movement and hence free for adaptation and experimentation, be it any size or shape. This initiative by aLL could not come at a better time as Social Media is also pushing for individualistic acceptance and confidence in being body positive amongst other issues. This support system, is a need of the times to stand for who you are and not confine to generalized notions of what is fashionable / stylish depending on your size, as the general population is plus sized as opposed to a model size. 

Beauty truly lies within and there is no better way to affirm this than with a plus size show with aLL at Lakme Fashion Week. I am excited and above all, proud to be involved in this movement of sorts.”

The model audition will be held on 29th July at St.Regis, Mumbai, at the 8th floor in Alhambra. Registrations begin from 12 noon onwards

Additionally, participants will be mentored and will receive a makeover from Lakme at the auditions.

While previous modeling experience is welcome, it is not mandatory. All confident plus-sized male and females (waist 34” upwards for women & 40” upwards for men) are invited to come forward. Dress in black or any solid colour clothing. Females are advised to carry their own stilettos/heels.

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