Over the recent years, Micromax has created an edge over its counterparts rolling out some favorable smartphones in the market. The company has succeeded in expanding its smartphone market and it even formed an encouraging impact in ecommerce channel by seizing more than 11 percent of the elite online market in 2015.
Micromax has built in a strong relationship with its ecommerce partner Snapdeal over the years – and they are taking the legacy further with Micromax's new flagship - Canvas XP. Micromax is all set to compete with the smartphone giants in the market with its latest 4G backed device.
The new budget phone from Micromax was unveiled on May 9, 2016 and is now available for sale – exclusively on Snapdeal at a price starting from Rs. 7,499. The device sports a Moondust Grey colour.
Let's check out some if its specifications & features:
The all new Canvas XP comes with a 5.0-inch HD display and is powered by Android 5.1 Lollipop OS, clocked in at 1.0GHz MediaTek quad-core SoC (System-on-Chip). At the phone strirage front, the Canvas XP comes with 3GB RAM and a 16GB inbuilt memory. It is supported by a 2000mAh battery, which as per the company claims, is capable of keeping the device running for nearly 182 hours under the standby mode.
Coming to the camera – Micromax Canvas XP has an 8MP primary camera and a 2MP camera on the front.
Competition
Taking into count the phone's price and the features it offers, it is going to be tough competitor for the renowned brands like Xiaomi Redmi 2 Prime, Coolpad Note 3 Lite and the Lenovo K5 Plus. It will be interesting to see as to which of these would succeed in winning user attention the most.
Furthermore, it is to be noted that last month Micromax had launched its budget phablet – the Canvas Mega 2. The device came with a massive 6.0-inch display furthermore supported by a 3,000mAh battery. This device is also doing a great job and has been winning attention from every sphere predominantly for its mammoth screen size.
As for Micromax's new Canvas XP 4G, which will be available at Rs. 7,499, the major highlight so far has been its 4GLTE connectivity and the 3GB RAM.
The Result
It would be quite early to predict anything about the phone. It has been launched on Snapdeal and users can now make the purchase.
How the phone will perform is something we'll have to wait and watch as by then we would get the hands on review in detail. So far, we've really loved the specifications and features it's offering at such low price. But then as we said earlier there are bigger brands available at the same price range and feature similar functions. The choice for the end user would surely be tough; however, at the end it would all be a game of performance.
And the one with better user experience is sure to win the big battle!
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