Keeping up to the promise, Apple has launched its premium iPhone flagships in Indian market. The latest, iPhone 7 and iPhone 7 Plus have released in India on October 7 at 7:00PM - and the sale has started in selected stores.
It was earlier reported by Apple that it will start the sale of its 2016 flagship on October 7 in India. However, compared to the last iPhone series launch, the new ones have received a very dull response. It is notable that the sale started in the evening, whereas in the past people had stood in queues right from midnight leading the sale to start earlier than anticipated.
In 2015, the Apple authorized shops were decked up with decorations and the device was unwrapped at mid night. It is stated that this year the mild response may be due to the fact that iPhone 7 doesn't bring in compelling changes as it was expected to do.
Marketing Strategies
To lure the customers, Apple has come up with new marketing strategies. The launch price for the new iPhone 7 series has been kept Rs. 2,000, given the fact it boasts double the size storage capacity when compared to iPhone 6S series. The Apple iPhone 7 comes with 4.7-inch and has been priced Rs 60,000, while the higher version, with 5.5-inch - iPhone 7 Plus prices comes for Rs 72,000.
Along with these changes, Apple has even cut down the price of its previous versions. Generally, Apple cuts down the price of its older devices by Rs 10,000. However, this time around, Apple has made a huge cut down of Rs 22,000 on top quality 128GB models of the iPhone 6S and 6S Plus. The iPhone 6S was earlier available for Rs 60,000 while 6S Plus cost Rs 70,000. The price of 64GB iPhone SE model has reduced to Rs 44,000 from Rs 49,000.
Moreover, Apple is also introducing 32GB variants of iPhone 6S for Rs 50,000 and iPhone 6S Plus for Rs 60,000. Flipkart happens to be Apple's authorized online partner and the e-commerce giant is doing its bit in luring more customers. It is said to be offering Rs 10,000 less on new iPhone 7 series along with some promotional gift vouchers.
Apple iPhone 7
It comes with 4.7-inch (diagonal) LED‑backlit widescreen with Retina HD (1334x750p) resolution. The device runs on Apple iOS v10 64-bit architure-based A10 Fusion chip with M10 motion coprocessor. It is clocked at 64-bit 4-core, dual-core processors which is 40 percent faster than the A9. It has RAM of 2GB with variation in internal storage of 32GB/128GB/256GB. There is a main camera of 12MP which has f/1.8 aperture, Optical image Stabilisation, six-element lens, digital zoon (up to 5x), Quad-LED True Tone flash, Sapphire crystal lens cover, Panorama (up to 63 megapixels), Autofocus with Focus Pixels, Backside illumination sensor, Hybrid IR filter, and for selfies, it has 7MP front camera with 1080p HD video recording, Wide colour capture for photos, Retina Flash, ƒ/2.2 aperture, and Live Photos. It supports 4G-LTE Wi-Fi (802.11a/b/g/n/ac with MIMO), Bluetooth 4.2 wireless technology.
The device measures 138.3 x 67.1 x 7.1 mm and weighs 138g. It is available in Jet Black (limited to 12GB/256GB), Black, Gold, Rose Gold and Silver.
Apple iPhone 7 Plus
The device comes with 5.5-inch (diagonal) LED backlit widescreen with Retina HD (1080x1920p) resolution. It runs on Apple iOS v10, and is clocked at 64-bit architure-based A10 Fusion chip with M10 motion coprocessor. There is 3GB RAM with 32GB/128GB/256GB variants in internal storage. The device comes with 12MP main camera which has (ƒ/1.8 aperture) decked with wide-angle field of view, telephoto camera (ƒ/1.9 aperture), digital zoom up to 10x, Optical image Stabilisation, Optical zoom at 2x, and six-element lens. The selfie camera is 7MP, and has 1080p HD video recording, ƒ/2.2 aperture, Retina Flash, Wide colour capture for photos, Auto HDR, Body and face detection, Auto image stabilization, Backside illumination sensor, Burst mode, Exposure control, and Timer mode. The device supports 4G LTE, along with Wi-Fi (802.11a/b/g/n/ac with MIMO), Bluetooth 4.2 wireless technology
It even supports NFC, Near Field Communication, Digital compass and Assisted GPS and GLONASS. The device measures 158.2 x 77.9 x 7.3 mm and weighs 188g. It is available in the hues of Jet Black (restricted to 12GB/256GB), Black, Gold, Rose Gold and Silver.
Let us now wait to see how the sale shapes up and if Apple iPhone 7 enjoys a successful run in the Indian market!
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