Namrata Joshipura lights up the ramp at Lakme Fashion Week Winter/Festive 2015 with a unique Lakme Insta Light show!
Mumbai, 28th August 2015: India's iconic beauty brand Lakme teamed up with ace Delhi designer Namrata Joshipura for a unique show at the Lakme Fashion Week Winter/Festive 2015. The Lakme Insta Light Show by Namrata, showcased a dazzling collection inspired by Lakme's latest skincare innovation, Lakme Insta Light - a unique blend of skin lightening creme and mineral powder that promises to give evenly lit up skin in an instant.
The Lakme Insta Light runway saw an impactful combination of LED lights and projected images that lit up Namrata's creations. Her collection was the perfect metaphor for Lakme Insta Light creme that promises to light up your skin instantly! The play of intermittent light bouncing off garments enhanced the drama quotient of the show, giving attendees a fluid glimpse of reality. The ramp was set for a youthful and modern collection that glowed and sparkled, juxtaposed against edgy and heart pounding music <to be fine-tuned with more details post the show>.
Speaking about her collection, Namrata said, “My collection is inspired from Lakme's latest skin care innovation Lakme Insta Light, it aims to set the stage for a youthful and modern collection that glows and sparkles. Iridescence and shine are the primary elements of my collection and I achieve this through both surface embellishment and interesting fabrics. I feel Lakme Insta Light is very fashion forward - similarly, the silhouettes that I present are sharp, sexy and of the fashion moment.”
Talking about Lakme's association with Namrata, Purnima Lamba, Head - Innovation, Lakme, said “In our fast-paced world instant solutions are always welcome, even in fashion and skin care. Lakme continuously endeavors to innovate in the field of fashion and beauty and the Lakme Insta Light show is a perfect example of this. We are very excited about our partnership with Namrata once again for Lakme Fashion Week Winter/Festive 2015 and lover her fashion interpretation of Lakme Insta Light.”
Show stopper Shraddha Kapoor said. “Namrata's iridescent collection was a beautiful interpretation of the Lakme Insta Light creme that promises evenly lit up skin in an instant! I had a lot of fun walking for her and just as Lakme Insta Light, Namrata's collection instantly lit up the runway. Her glowing accessories added drama to show. ”
<Release to conclude with more information on models / specific pieces from collection>
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