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Online art gallery: A window to the creation of emerging artists

New Delhi, Wed, 12 Jun 2013 Deepak Kumar Mohanty

Art is the expression of human craft, skill and imagination which touches everyone's soul. Many of us are into some kind of artistic activity, be it writing, painting, sketching, sculpting, acting or any other. And on many occasions, we just need a platform to showcase our talent. Giving way to the world of paintings, these days, online art galleries are becoming very popular in patronising new artists and promoting their art.

So, what these online art galleries actually do? Well, like many of the venue art galleries, online art galleries are widely open for art lovers with an ensemble list of creative persons, both amateur and seasoned artists and their artworks. As art has evolved in the course of time, so has the way to buying and selling. Internet has made it easy for all of us to get access to a huge collection of artworks.

While online art galleries give buyers a way to find his or her preferred art work from any particular artists, it is also a platform to many budding artists to showcase their talent and receive due credit and encouragement for their artistic creation. Earlier, for any emerging artists this was not possible until and unless you exhibit your talent on a forum of art lovers which most of time asks more in terms of organising exhibitions; nevertheless, its reach was only limited to very few art lovers.

With the advent of internet, online shopping or electronic commerce websites are allowing consumers to directly buy all kinds of goods and services from a seller. Similarly, online art galleries are the places from where a buyer can have a look at an array of paintings and sculptors and then order their choice just by contacting the gallery on web. This way it provides a platform for interaction between artist community- both artists and collectors.

Emerging artists who are well verse in their creative world but don't have much knowledge on how to showcase or sell their art can be a part of such online art galleries. Gallery curators often contact artists who are interested in displaying their work to the world of art and helping them in marketing and selling artwork at the best prices. Just imagine, how much it would cost a young artist if he or she intends for a traditional art gallery! Again not many have access to those big art galleries.

Most importantly, online art galleries are the best option for all artists irrespective of their geographical location. An artist based in United States can easily get buyers in another continent and for collectors this is the best place to scan through numerous artworks, which is not limited to paintings but photography, sculptures, digital creation etc.

All the more, online art galleries encourage young artists with tremendous creative talent, their innovation and imaginatively provocative concepts. Just search on the web and you will find numerous online art galleries featuring hundreds of artists and thousands of original artworks.

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