The opening ceremony of the prestigious Cannes International Film Festival (in its 66th edition) was all glittering and all the more exciting for Indian Film Industry when its favourite. Amitabh Bachchan surprisingly asked to open the ceremony along with Leonardo DiCaprio, one of the prominent most actors of Hollywood.
Bachchan was also there as a part of the recently released films The Great Gatsby (directed by Baz Luhrmann) in which he only played a cameo. However, as India has recently marked the centenary in the art and craft of Cinema, the 66th Cannes Film Festival is celebrating the 100th anniversary of Indian cinema, thereby recognising India's contribution to world cinema.
Bachchan, as the most recognised face of India film industry, certainly is the person to represent the fraternity. Looking at the growing popularity of Indian films among world audience, which was literally nowhere in comparison to Hollywood a decade ago, this is indeed a good sign.
India may produce the largest number of films in the world, but compared to revenue and the scale of movie production, Indian film industry is still very small. However, as world market is becoming very much accessible to everyone with the innovation and growth of new media like Internet and international television, here is an immense opportunity for a shared growth.
No doubt, we have a huge pool of talent in terms of actors, directors and technicians to take Indian cinema to the next level. However, we somehow were lacking in the scale of production, essential to make great cinema.
Nevertheless, in recent days, more and more corporate houses are venturing into film production and distribution. This has also given opportunity and ample scope to filmmakers to experiment with ideas in order to produce the finest products.
On the basis of this, one may see the new outlook of Hollywood or world cinema in reaching out to Indian or Chinese market for expansion is no surprise. Over the years, both India and China has emerged as the most sought-after market places, and when English movies are equally popular in this part of the world, it was imperative for anyone to get hold of a share of the market.
Hollywood director Steven Spielberg, who was recently in India and whose Oscar-nominated film "Lincoln" was co-produced by Reliance Entertainment, had reiterated the possibility of more mutual ties in the near future.
Moreover, it is also an opportunity for the representatives of world cinema as well as Indian film industry to strike a chord in terms of cooperation and collaboration. Big studios like Sony, Columbia, Disney, Universal, Paramount, Warner Bros and 20th Century Fox are now venturing into co-production deals with Indian companies. This has further opened up Indian cinema to world market. Hence, it can only be seen as a mutual benefit and positively a good indication to the future of Indian cinema.
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