By Manish Kumar
Delhi is all set to witness some exciting cricketing action as Coca-Cola India, the country’s leading Beverage Company, today rolled out season 3 of the Coca-Cola Cricket Cup Under-16 school cricket tournament in partnership with Procam International. Cricket has enjoyed a prominent position in the sporting history of Delhi, which has produced a number of skilled cricketers, who have gone on to achieve great laurels at the National level.
To continue unearthing great cricketing talent from the state, the Delhi leg of the Coca-Cola Cricket Cup will commence from the second week of November. The initiative was announced by Wasim Basir, Director – Integrated marketing Communications, Coca-Cola India along with Sunil Dev, Secretary DDCA on behalf of City Cricket Council, Delhi, Saba Karim, Former International & Chief Mentor and Mr. P N Sankaran, Director Operations, Procam International at a press event organised at NSCI.
Speaking about the initiative, Wasim Basir, Director - Integrated marketing Communications, Coca-Cola India said, “It gives us all at Coca-Cola, immense pleasure and a great sense of satisfaction to announce the launch of Coca-Cola Cricket Cup U-16 tournament in Delhi. It will give the state’s talented young players an opportunity to showcase their talent, get identified at the grassroots level and groomed to go on to play bigger league games in the future.”
Speaking about the initiative, P.N Sankaran, Director Operations, Procam International, said “We are delighted to have Coca-Cola India as our partners for the 3rd season of the Coca-Cola Cricket Cup. Coca-Cola’s support for sporting events is well documented, this partnership will enable us to encourage young cricketing talent in the country and serve as an ideal platform to promote grassroots cricket, identify promising talent and groom the country’s next generation of International cricketers.”
The Delhi leg of the Coca-Cola Cricket Cup will involve participation from 64 leading under-16 cricket teams with matches being played at various grounds across the city. The tournament will commence from the second week of November and will run for around 3 to 4 weeks. Matches until the quarter finals will be played on a knock out format, the 8 quarter finalists will then play a league.
The teams and players performing will stand a chance to win prizes at each stage post the quarter-final round. The winners & runners up of the Delhi leg will be awarded prizes worth INR 50,000 and INR 35,000 respectively.
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