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World Diabetes Day: Illuminating the Qutab Minar in BLUE to aware people

New Delhi, Mon, 11 Nov 2013 NI Wire

To create awareness for diabetes among the people, The Vedic Collection organized an impressive function in Capital on the eve of World Diabetes Day. The sole aim of the function was to take an initiative through "Diabathon" an awareness drive, which they are undertaking from this year with the objective of educating people about the disease.

To flag off this initiative the Qutab Minar was illuminated in BLUE to depict the idealogy of World diabetes day. The initiative has been taken by Ms. Divita Kanoria, Chief Wellness Officer, The Vedic Collection. The illuminating of the Qutab Minar is to take forward the annual Diabetic Awareness Campaign by The Vedic Collection through various activities in support of World Diabetes Day each year.

The brand has also introduced special organic fabrics, which are infused with 25 herbs that helps in the treatment of this disease. Few of the herbs infused are White gourd (increases appetite & clears kidney), Screw pine (kewda-perfume and stimulant), Clearing nut tree(nirmali-purifies), kadamba(natural dye), saptachakraa (anti diabetic properties) etc. Also, they are constantly innovating with natural products that have proven benefits to lower body sugar levels.

Needless to day, Diabetes is a chronic disease that occurs when the pancreas does not produce enough insulin, or when the body cannot effectively use the insulin it produces. The disease exposes a person to heart attack, stroke, amputations, nerve damage, blindness and kidney disease.

Today, India is home to 62 million diabetics, second only to China which has 92.3 million diabetics. By 2030, India's diabetes numbers are expected to cross the 100 million mark, according to a 2012 report by International Diabetes Federation. More worryingly, WHO projects that in the next 10 years, deaths by diabetes will increase by 35%.

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