Entertainment giants HBO Asia and Eros International Plc in collaboration with each other will launch two new premium advertising-free movie channels in India.
The channels will be called HBO DEFINED and HBO HITS and are launched with an objective to bring the best of Hollywood and Bollywood to the audiences across the country.
"I'm very excited about building the Eros brand in Premium Pay Television, particularly with an industry leader such as HBO Asia. We look forward to cultivating new spaces together in India and especially the development of HBO content for TV and online," Kishore Lulla, executive chairman, Eros International Plc, said in a statement.
Jonathan Spink, CEO of HBO Asia, too is looking positive towards the association.
"The opportunity to work with Eros is tremendous and together we will aim to deliver a first class cinema experience in the comfort of your home, 100 per cent advertising free", said Spink.
"We are equally excited to work with Eros in developing compelling original content for the Indian audience. We look forward to more good things to come," said Spink.
The other details of the channels and their date of launch will be announced later.
-With inputs from IANS
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