Kerala wins advertisement award in Prague

Thiruvananthapuram, April 29 (IANS) The Kerala Tourism advertisement campaign 'Your Moment is Waiting' has won the bronze medal at the prestigious Prague International Advertising Festival (PIAF) in the category of 'state as an advertiser.'

Other winners at the third edition of PIAF, which was held in Prague April 25-26, included German car manufacturer Volkswagen, consumer goods major Uniliver and American confectionary conglomerate Kraft Foods, according to information available here.

Kerala Tourism had also won three gold medals at the Pacific Asia Travel Association international awards held recently.

"This is an unprecedented honour for us. It is a recognition of the hard work put in by the Kerala Tourism in managing the brand Kerala and devising effective marketing strategies," said Kerala Tourism Minister A.P. Anil Kumar.

PIAF is an exclusive event in the global advertising calendar. the other big names, which shared the podium with Kerala Tourism included, McDonald's Germany, Sony Pictures, Heineken and Lego.