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Linkedin launches new iPad app to 'engage more users'

London, Sat, 28 Apr 2012 ANI

London, Apr 28 (ANI): Professional social network Linkedin has launched an iPad app in a bid to encourage more users to engage with the service.

Manish Sharma, Linkedin's product manager, said in a blog post that the app aims "to provide the most engaging experience for iPad users."

"Our mobile platform is the fastest growing consumer service on Linkedin. We aspire to be the place where every professional comes throughout the day," Sharma wrote.

According to the Telegraph, the app is designed to be a personal assistant, with features such as calendar integration and a focus on Linkedin's personalised news feed, which shows what news articles are popular among friends.

Linkedin's 150 million members make it one of the world's most popular social networks, but only a third of users check the website every day.

In comparison, more than half of Facebook members use the site daily.

Ian Fogg, an analyst at Screen Digest, said the launch of the iPad app is an attempt to change this by increasing engagement.

"The biggest strategy is about making Linkedin more personal. The iPad is a very personal product which is very important to a social network like Linkedin," the paper quoted him, as saying. (ANI)

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