Search: Look for:   Last 1 Month   Last 6 Months   All time

Parle eyeing 25 pc market share in snacks segment

West Bengal,Business/Economy, Sun, 25 Mar 2012 IANS

Kolkata, March 25 (IANS) Biscuits and confectionary major Parle Products is betting big on the snacks segment for its higher growth trajectory, aiming at more than 25 percent market share by March 2014, a top company official has said.

 

"We are betting big and putting all our efforts behind snacks segment. It will largely add to our growth in top line (net income) and also bottom line (profit)," said Parle Products group product manager B. Krishna Rao here Saturday evening.

 

"We are aiming at above 25 percent market share in two years time," Rao said.

 

He informed the company, which is India's largest biscuit maker with 45 market share, had a paltry eight percent market share in the snacks segment.

 

The Rs.7,500-crore Indian snacks industry is growing at a rate of about 20 percent annually.

 

The Mumbai-based company presently has brands like Wafers, Full Toss and Namkeen into its snacks portfolio.

 

"We have just opened up Namkeen in Madhya Pradesh, Chhattisgarh and Maharashtra for testing the markets. By March next year the brand will be national," Rao informed.

 

"We also expect one percent increase in market share in both biscuit and confectionary segments next fiscal," he added.

 

The company presently has 17 percent market share in confectionary segment.

 


LATEST IMAGES
Manohar Lal being presented with a memento
Manoj Tiwari BJP Relief meets the family members of late Ankit Sharma
Haryana CM Manohar Lal congratulate former Deputy PM Lal Krishna Advani on his 92nd birthday
King of Bhutan, the Bhutan Queen and Crown Prince meeting the PM Modi
PM Narendra Modi welcomes the King of Bhutan
Post comments:
Your Name (*) :
Your Email :
Your Phone :
Your Comment (*):
  Reload Image
 
 

Comments:


 

OTHER TOP STORIES


Excellent Hair Fall Treatment
Careers | Privacy Policy | Feedback | About Us | Contact Us | | Latest News
Copyright © 2015 NEWS TRACK India All rights reserved.