London, Mar 21 (ANI): Thirty-six per cent of Britons have admitted in a survey that they no long watch live television, preferring to use catch-up services such as the BBC iPlayer.
These people prefer to either access content via catch-up sites or through personal video recorders, such as Sky+ or Virgin Media.
The new figure has emerged on the same day that Xbox 360 owners will be able to access the BBC iPlayer for the first time through the Microsoft owned console.
Additionally Xbox 360 users, which have the Kinect motion-controller, will be able to control the iPlayer using hand gestures and voice commands.
Nearly two thousand Britons, aged 18 and over, were polled by discounts site, My Voucher Codes, to find out how prevalent time-shifted and on-demand viewing was throughout the UK.
Respondents were initially asked 'Do you have a television?' to which 98 per cent said 'yes'.
Of the two per cent that didn't, when asked why not, the majority said that there was 'no point' because they could watch everything that they wanted to on their computer, the telegraph reported.
Those polled were then asked 'Do you tend to watch programmes when they first air on the television?' to which 36 per cent replied 'no'.
Those who said they did not watch live streaming television were asked to explain why not, to which 52 per cent said that they 'didn't have time'.
Of those that said they didn't have time to watch live TV, the majority 74 per cent said they caught up with the programmes they wanted to watch at the weekend.
They were then asked to specify how they 'caught up' with programmes. A quarter, 23 per cent said that they watched the programmes that they wanted to by using 'watch on demand sites' such as the BBC iPlayer, ITV player and Channel 4 On Demand.
Three per cent said that they preferred to 'watch DVD box sets' once they were released and 42 per cent said they had access to a service such as Sky+ and Virgin Media V+, which allowed them pause, record and rewind live TV. (ANI)
Read More: Kamleshwarpur | Girhuildih | Dhodhagaon | Narbadapur | Sarga | Petla | Sur | Ulkia | Peni | Jamkani | Guturma | Baneya | Arooti | Jamgala | Khamhariya | Kedma | Dandgaon | Salka | Kunni | M.p.r.site | Cod