'Friends Reunited' relaunches with focus on storing memories to differentiate from Facebook

London, Mar 20 (ANI): Popular British social network 'Friends Reunited' has planned to relaunch itself as a digital destination for 'collecting and keeping memories' as it aims to differentiate itself from Facebook.

The social network was launched 12 years ago by a UK couple Steve and Julie Pankhurst as a way of helping people reconnect with lost school chums.

At the height of its popularity in 2003, the site had over 20 million registered users.

However, since the extraordinary rise of Facebook, which has over 850 million members, Friends Reunited's popularity has dwindled, now only attracting 1.5 million unique visitors per month.

According to The Telegraph, the new-look Friends Reunited will be unveiled on March 27 and will allow people to store their favourite memories in personalised 'digital keepsafes'.

The team behind the relaunch have signed a deal with the Press Association and photographic archive company Francis Frith to let users access and store iconic nostalgic images on their profile pages and in their personal keepsake boxes.

From launch there will be over 10 million publicly available memories, which people can add to their profiles, the report said.

The new site will also automatically create over 24.3 million "Family Boxes" which provide a dedicated place for families to share private memories within a small group and to begin discovering their personal history, with unique features like a mini family tree builder and surname definitions.

Friends Reunited will also make its money from display advertising, but said that it would shy away from personalised adverts. (ANI)