Now, get free pizza for undergoing vasectomy

New York, Mar 16 (ANI): A urologist in US is offering free pizzas to men who are willing to receive a vasectomy during March Madness - the NCAA Men's Division I Basketball Championship.

The Massachusetts urology clinic said that it is the perfect time to undergo the sterilization procedure.

"We wanted men to relax, and give them an excuse to watch the game," the New York Daily News quoted Evan Cohen, a practice coordinator at Urology Associates of Cape Cod as saying.

The roughly 20-minute surgery usually requires anywhere from two days to a week of recuperation.

News of the promotion was first reported by CBS Boston/WBZ.

The practice touted the offer with a TV spot earlier this month, featuring an attractive female fiddling with a basketball while saying, "Hey guys! Want to watch the college basketball tournament guilt-free?"

After dangling the free pizza offer, a male voiceover artist goes for the sale. "You know you've been thinking about a vasectomy, anyway. Now's the time to get it done."

Cohen said that it's often women who make the consultation appointments, and with the pizza incentive, it's proven to be "a much more fun and light-hearted way for couples to talk about contraception."

"We see about 100 consults in March, when we typically may only have 20 to 30 in other months," Cohen told ABC News.

According to Cohen, summer is not a preferable time to have the procedure.

The practice said that they'll drum up new food-related promotions once the "get a free pizza with your vasectomy" winds down after March Madness. (ANI)