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Facebook increases advertising in news feed and mobile

London, Fri, 02 Mar 2012 ANI

London, Mar 2(ANI): Social networking site Facebook has announced several of changes in its advertising strategy, including adverts in users' news feeds and in the social network's mobile app.


The company revealed new advertising rules at its first marketing conference in New York, hot on the heels of Facebook's IPO announcement.


Since the company's IPO announcement, which could see Facebook reach a 100 billion dollar valuation, there has been speculation as to how the social network would boost its revenue figures in a bid to please Wall Street.


Last night, the company unveiled 'Premium', which will allow brands to advertise on Facebook's mobile app for the first time. Until now, Facebook has defied the temptation to sell adverts on either its mobile site, The Telegraph reports.


If a user has 'liked' a brand or company, they will also start seeing adverts from that business in their news feeds from April onwards. Adverts around the sides of Facebook profiles and the news feed will be larger and video advertisements will start happening too.


Despite money generated from advertising accounting for 85 per cent of Facebook's revenues last year, and its net income in 2011 reaching 1 billion dollar, the company will have to drastically change the way it cashes in on its users' data to make good on its valuation, says digital agency heads, who see these changes as just the beginning. (ANI)


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