San Bruno (California), Dec 2(ANI): YouTube, the world's most popular video-sharing website, has unveiled the biggest change in its history.
According to the Daily Express, the website's new design will direct visitors to 'channels' of content instead of individual clips.
"We are trying hard to marry the best of TV with the best of online - so you get regular programming and come back often," product development chief Shishir Mehrotra said.
"The new homepage ensures you can take channels you care about and interact with them in ways you couldn't do on TV," he added.
Currently, people spend on average just 20 minutes watching online video every day, compared to five hours watching television.
YouTube hope that by making their service more 'TV like', they can change people's viewing habits and generate more revenue.
The website, which has 800 million users, displays a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos.
Most of the content has been uploaded by individuals, although media corporations including CBS, BBC, VEVO, Hulu, and other organizations offer some of their material via the site, as part of the YouTube partnership program.
Unregistered users may watch videos, and registered users may upload an unlimited number of videos. Videos that are considered to contain potentially offensive content are available only to registered users 18 years old and older.
YouTube was bought by Google Inc in November 2006 for 1.65 billion dollars, and now operates as a subsidiary of Google. (ANI)
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