Melbourne, Nov 15 (ANI): A county school board in US is selling advertising space on report cards to help make ends meet.
Jefferson County Public Schools in Colorado, expects to make 90,000 dollars over three years from a college savings plan called Collegeinvest, for the 5cm ads on report cards issued by its 91 primary schools.
The school board slashed its spending by 40 million dollars last year, in the face of reduced state and federal government support and a slump in revenue from school property taxes.
"We're obviously looking for revenue generators and taking them where we can find them," the Herald Sun quoted school board spokeswoman Melissa Reeves as saying.
Headlined "Savings tip: Time is on your side", the ads invite parents to put away money for their youngsters' university tuition through the savings trust, which is run by the Colorado state education department.
"I really view it as a public service announcement because we're a non-profit and it's helping families that obviously have children," Angela Baier, chief of marketing at Collegeinvest, told Denver TV station KUSA.
With 86,000 students from kindergarten to senior high school, the Jefferson County School Board, sells advertising space from its buses to a local bank. (ANI)
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