Beijing, July 20 (ANI): China's leading search engine Baidu has announced it will now distribute music from three global labels under a new deal that could help clean up the country's piracy-plagued music market.
Baidu said it would distribute music from One-Stop China, a joint venture between Universal Music, Warner Music and Sony Music, and pay them for the content, the Telegraph reports.
The downloads are available only to computers with Internet addresses in China.
Baidu and the music companies also agreed to end outstanding litigation between them.
Baidu promise to eliminate 'deep links' to pirate music sites is seen as a key part of the agreement, said Andrew Chan, One-Stop China's chief representative.
"That means all traffic will be directed to legal links," he said.
Chan expressed hope the commitment by such a prominent Chinese company to legal music would cause other websites to stop using pirated copies.
In the legal settlement, Baidu agreed to donate an undisclosed sum to the antipiracy fund of a global music industry group, the International Federation of Phonographic Industries. (ANI)
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