London, July 23 (ANI): Women in Japan have become walking billboards after a PR company started placing adverts on its models' legs.
Public relations consultant, Hidenori Atsumi, spotted the potential in body advertisement, Metro News reported.
The new style of promotion involves a woman aged over 18, who walks around the city for eight hours each day with the images painted on the thighs.
The models are encouraged to dress up in mini-skirts and long socks so they can look more attractive while carrying around ads.
Adverts include promos for music groups such as Green Day.
According to Atsumi thighs are the absolutely perfect place to put an advertisement as it is what guys are eager to look at and girls are okay to expose.
Apart from the age requirement, the models should have at least '20 connections' to people on social network sites.
The girls are also told to post photos of themselves online with the advert painted on. (ANI)
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