July systems' Mi channel gives Network 18's Moneycontrol.com a Mobile 2.0 upgrade

Mumbai, Sept 10, (ANI/Business Wire India): July Systems has partnered with Network 18 to launch the next generation of their mobile portal - Moneycontrol.com. Moneycontrol.com is India's most popular finance portal, and is part of Network 18 - India's leading media ªhouse. July's Mi ™ Channel is the industry's first Mobile 2.0 Platform, and powers channels for popular news, sports, business, and entertainment brands.

Mobile 2.0 is the next generation of the mobile internet. In addition to Web 2.0 attributes like social networking and interactivity it includes mobile centric characteristics like personal and real-time notifications, instant phone-to-phone sharing and always-on. "July is delighted to partner with the Network 18 group to launch the next generation of Moneycontrol.com for consumers on mobile phones. Mobile 2.0 is all about Live, Personalized, Interactive, Socially Networked and Multimedia experiences, and is key to exponentially increased usage of the mobile internet," said Rajesh TS Reddy, CEO, July Systems. "These user-centric mobile internet channels result in significantly increased usage, advertising inventory for publishers, and an engaged opportunity for advertisers" Powered by Mi™ Channel, the next generation Moneycontrol.com mobile site offers the following enhanced features: -- User-Centric Experience -The service identifies and authenticates mobile users across carriers and devices. Once identified a unique portal is generated on-the-fly for each user, with content personalized for them, and formatted for their mobile device. From then on, auto-login is enabled giving them instant access to their accounts, and to enable user specific settings. -- Live: Users can access live news stories including Udayan's comments, IPO, earnings, mutual funds, and stock quotes. -- Personalized: Stock searches are personalized with the innovative Recent Search section that displays the latest price of your recent search queries. -- Interactive: Users are able to rate and comment on stories featured on Moneycontrol's mobile site, allowing for a more involved experience. -- Multimedia: Respected industry analyst Udayan Mukherjee gives you his insight on the markets through videos. -- Synchronized Web and Mobile Experience - Moneycontrol.com users' account logins are linked directly with Moneycontrol's mobile site. They can manage their personal portfolios across the web and mobile with an all improved tracker. "The Mi™ Channel Platform is incredibly powerful and flexible - it has helped us launch the next generation of Moneycontrol.com on mobile," said Rahul Pandey, Head, Mobile 18. "The Moneycontrol.com mobile site now offers an amazing depth of financial information - unprecedented on Mobile Platforms in India." (ANI)