London, March 26 (ANI): Michael Acton's creations Moshi Monsters have become a huge Internet rage among British kids with even Prime Minister Gordon Brown's two sons figuring in the burgeoning fan club.
The site moshimonsters.com is a world inhabited by cute virtual monsters that children can adopt and raise.
The site comprises educational puzzles and a closely watched forum where kids from all over the world can safely talk to each other just like Facebook.
The site has won the approval of millions of parents including Sarah Brown, who recently said she has to stop her sons John, six, and Fraser, three, playing the game during weekend family get-togethers.
With the site registering its 15millionth user Acton, 35, couldn't be happier.
"It sounds ridiculous but I had a pet rock when I was young, and a Tamagotchi. It made me realise there was a big opportunity to create a virtual pet game on the internet," the Sun quoted him, as saying.
Three years ago Acton sketched some pictures in a coffee shop and got four friends to help him develop the free-to-use site, which was unveiled in April 2008.
He said: "We felt if we could make a site that was safe, with some educational elements, parents would be supportive. In the first year it grew to a million registered users, but last summer it exploded and now we're at 15 million users."
The site even has a subscription service that allows parents to pay a small monthly charge for their children to access new parts of the site. (ANI)
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