Melbourne, January 19 (ANI): Tourism bosses in Australia are looking to rope in home film stars to help pull more vacationers with a 180-million dollar advertising campaign using Twitter and Facebook.
New Tourism chief Andrew McEvoy revealed the campaign would not just rely on TV ads but also on the word-of-mouth generated on the popular social networking websites.
McEvoy said famous Australian stars including Cate Blanchett, Hugh Jackman and Nicole Kidman could help tweet for the country, reports Herald Sun.
High profile visitors may also be asked to pitch online.
He said: "You know at the forefront for me are our big skies and our landscapes, but really importantly, our personality.
"I reckon at our best we are a very free spirited and welcoming country, that perhaps there is a lack of pretence about Australians, and there is a real genuineness about it." (ANI)
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