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Cloud computing driving productivity, profitability of SMBs

New Delhi, May 17 (ANI): A study recently conducted by tech giant Microsoft Corporation and the Thought Arbitrage Research Institute (TARI) showed that cloud computing is driving productivity and profitability of small and medium businesses (SMBs). SMBs face many challenges, including limited access to resources and technology, which greatly limits their productivity and profitability. According to the study, the cloud computing had 1.5 times the multiplier effect in improvement of productivity metrics and profitability indicators also showed multiplier effect of three times once SMBs move from low to medium cloud usage.

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