Shahrukh Khan rules at 4Ps Business Award night

At the 4Ps Business, Marketing & Advertising Power Awards 2009, Farah Khan directed Shahrukh Khan starrer, ‘Om Shanti Om’ bagged the Best Marketed Movie of the Year award. The award was collected by Ms. Farah Khan, one of the most adorable directors of the Bollywood fraternity and a choreographer who brings life into every dance step.

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This was one of two special awards reserved in an array of various corporate and advertising categories. These awards personify the creativity of the business, advertising and marketing camaraderie.

The second Special Award for the Best Marketing Strategy was given to the Indian Premier League (IPL) cricket franchise, the Kolkata Knight Riders. In a sense, King Khan once again ruled, but this time for his exemplary business aesthetics and his par excellence foresight with respect to business strategies.

Arindam Chaudhuri, Chairman & Editor-in-Chief, Planman Media elatedly shared, “It was indeed a pleasure to have Farah Khan grace the 4Ps BMA Power Awards 2009. Om Shanti Om was an unrivalled choice for the Best Marketed Movie of the Decade. The opulence and magnificence with which the movie was directed and scripted made it indeed the best marketed movie of the decade.”

“With respect to Kolkata Knight Riders, King Khan personifies the title ‘King’ as he indeed has made India extremely proud with his various Bollywood ventures and now with Kolkata Knight Riders reigning the minds and hearts of Indians, King Khan has proved his par excellence business acumen,” he added.

4Ps BMA Power Awards 2009 is a platform to acknowledge Corporate Magicians who have made a Product into a Brand. The award ceremony was held in the evening of 8th April 2009 at J.W. Marriott, Mumbai. The spotlight of these awards rests on the magical genesis of the state–of–the-art creative and contemporary practices of the business, advertising and marketing fraternity.