Washington, Dec 16 (ANI): Providing easily understandable caloric information about sugar-sweetened beverages such as soda and fruit juice can trigger teens to opt for water over sugary drinks, a new study has revealed.
The researchers at the Johns Hopkins Bloomberg School of Public Health collected data for 1,600 beverage sales to black adolescents, aged 12-18 years, including 400 during a baseline period and 400 for each of the 3 caloric-condition interventions.
"People generally underestimate the number of calories in the foods and beverages they consume," said Sara Bleich, PhD, assistant professor with the Bloomberg School's Department of Health Policy and Management.
"Providing easily understandable caloric information-particularly in the form of a physical activity equivalent, such as running-may reduce calorie intake from sugar-sweetened beverages and increase water consumption among low-income black adolescents," she stated.
Researchers found that providing study participants with any caloric information significantly reduced the odds of sugar-sweetened beverage purchases by 40 percent relative to the baseline of no information.
Of the three caloric-condition interventions, the physical activity equivalent was most effective, reducing the odds of black adolescents purchasing a sugar-sweetened beverage by 50 percent.
Consumption of sugar-sweetened beverages such as soda, sport drinks, energy drinks and fruit drinks has been associated with obesity and is highest among minority and lower income adolescents.
"Because of the inclusion of mandatory calorie labeling in the recent health reform bill, it is critical to explore the most effective strategies for presenting caloric information to consumers on fast food restaurant menu boards," the researchers said.
The study has been published in the American Journal of Public Health. (ANI)
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