Beijing, Nov 29 (ANI): Broadcasters in China will now be banned from airing commercial breaks during TV dramas.
The nation's State Administration of Radio, Film and Television (SARFT) said on its website that broadcasters, who will air commercials during TV series will be ordered to suspend commercial operations.
"Broadcasters must cancel television commercials during TV series as an important measure to construct a cultural service system," SARFT added.
The ban will come into effect from January 1 2012, Fox News reports.
Tom Doctoroff, the head of US advertising firm JWT's China operations, said the policy would threaten the creativity of Chinese television.
"This policy is draconian. Consumers won't really be angry because no one likes commercials," Doctoroff said.
"But they will not be happy when content becomes even more watered-down than it already is," he added.
The ban follows SARFT's directive in October warning the nation's main 34 satellite broadcasters that they would be barred from showing "excessive entertainment" and must air at least two hours of news nightly. (ANI)
|
|
Comments:
