London, Oct 9 (ANI): Fashion and confectionary brands are the most popular among British Facebook users, a research has revealed.
According to an analysis of which companies attract the most 'Fans' on Facebook, maximum users in the UK are interested in fashion and confectionery, with British luxury fashion house, Burberry having 8.6 million Fans followed by Skittles with 2.8 million Fans.
The analysis conucted by Socialbakers also showed that Apple's iTunes is the only non-fashion or confectionery brand in the top ten with 855,000 Fans, the Daily Mail reports.
Jan Rezab of Socialbakers said socially savvy brands like Burberry and Skittles are 'tapping into the huge potential of social platforms to create a dialogue with the consumers.'
"The UK is the 5th largest country globally for Facebook users and has one of the highest percentages of Facebook penetration per person at 48 per cent," Rezab added.
ASOS, the online fashion and beauty store, was placed third with just over a million fans. It's main rival, Net-a-porter.com, was placed at 10th poistion with 522,000 fans, the paper said. (ANI)
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