London, Oct.7 (ANI): Golfer Tiger Woods has landed a lucrative endorsement deal with Rolex, almost two years after his sex-related scandals came out into the open.
This is Woods first major endorsement since 2009.
Woods was widely believed to be the world's wealthiest athlete before a string of marital infidelities led to the break-up of his marriage.
He lost five major sponsors in the fallout.
'Rolex is convinced that Tiger Woods still has a long career ahead of him and that he has all the qualities required to continue to mark the history of golf,' a spokesperson for Rolex, the world's biggest luxury watch brand, said in a statement.
"This association pays tribute to the exceptional stature of Tiger Woods and the leading role he plays in forging the sport's global appeal. It also constitutes a joint commitment to the future," the statement further said.
Woods, a 14-times major champion, spearheaded a sports brand generating about 100 million dollars a year in royalties before his private life imploded two years ago.
His ranking since then has slipped to 51st and he has not triumphed anywhere since the 2009 Australian Masters. (ANI)
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