Becks, GaGa and RiRi team up to promote film about famine-hit East Africa

London, August 9 (ANI): Sports, music and film celebrities are using their social media power to help with the relief work in drought-stricken East Africa.

David Beckham, Lady GaGa and Rihanna are teaming up to promote a short film highlighting the famine in East Africa, reports the Sun.

Many more stars have also backed the 'I'm Gonna Be Your Friend' campaign, which supports Save The Children's appeal to raise funds for the millions of families affected.

The charity hopes 600million people will watch the film, directed by Kevin MacDonald, that is set to the Bob Marley and The Wailers song 'High Tide Or Low Tide'. (ANI)