London, Aug 2 (ANI): A new study has revealed that television still holds the most preferred place for watching films despite the arrival of 3D, video-on-demand, Blu-rays and DVDs.
In 2010, 4.6billion films were watched in the UK, but almost 80 per cent of those were viewed on television, according to figures released by the British Film Institute.
Around 719 million films were watched on DVD, 169 million in the cinema, and just 53 million using on demand services.
The research for the BFI's annual Statistical Yearbook found that last year the average person watched 81 films across cinema, television, home entertainment and video-on-demand.
"In part it may be the recession, which is making more people stay at home, but the rise of digital channels and dedicated film subscription channels is giving people a wider array of choices," the Daily Mail quoted a spokesman for the BFI as saying.
He added that 'video-on-demand' had failed to take off because technology and usage has yet to match what the audience expected.
In cinema, the BFI said box office receipts rose to 988million pounds, up 5 per cent on 2009, but the number of tickets sold were down 2 per cent to just over 169million in the same period.
"It is too early to say, but it seems that people are being more discerning and making decisions on individual films, rather than simply watching everything in 3D," the spokesman said. (ANI)
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