Madrid, July 30 (ANI): Spanish Football giant Real Madrid has agreed on a five-year sponsorship agreement with Dubai based airliner, Emirates.
The deal, that was confirmed by the club at the Santiago Bernabeu Stadium, will see Emirates become a Partner and Official Airline to the world's most successful football club.
"Emirates is a world-renowned company that has always respected and valued sport. The airline shares our belief in loyalty, effort, commitment and innovation and these common principles will create a special understanding. We strongly believe this is a strategic alliance bridging us with our many followers all over the world," Florentino Perez, President of Real Madrid, was quoted, as saying by Gulf News.
Emirates are an official FIFA World Cup sponsorship partner and have links with a number of other football teams including Arsenal and AC Milan.
"Adding Real Madrid to our European football sponsorship line-up further enhances a superb list of European teams that we support including Arsenal, HSV, PSG, AC Milan and Olympiacos," Shaikh Ahmad Bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group said.
The sponsorship deal over five seasons, gives Emirates international brand visibility at the Santiago Bernabeu Stadium and Real Madrid City, as well as promotional and hospitality rights worldwide. (ANI)
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