Los Angeles, July 4 (ANI): The producers of 'Atlas Shrugged', which is an adaptation of Ayn Rand's book, have said that the movie will be released in DVD and that it will be followed by a sequel.
The producers will bring the first part of their planned series to home-entertainment platforms this fall, courtesy of a deal with 20th Century Fox.
Production of 'Atlas Shrugged: Part 2' is expected to begin in September, and they hope to bring the new film to theatres during the 2012 election season.
Producer Harmon Kaslow said he and John Aglialoro are retaining the home entertainment rights, but are paying a distribution fee to Fox to release the film on DVD, Blu-Ray, digital download and video on demand.
He said the deal was born of strategy, not necessity.
"What we discovered with the film is that it really doesn't fit squarely into a lot of business models," the Los Angeles Times quoted Kaslow as saying.
"We got incredible grass roots and community level support for the movie, but what we didn't have was the polished marketing edge that the studios have perfected. Now we get to use their marketing, their fulfilment capacity. We think that makes more sense for us than mortgaging those rights off for a number," he stated.
Deals for TV and pay-TV airings are being negotiated, Kaslow said, and the producers have retained a foreign sales agent to secure international theatrical releases. (ANI)
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