iPhone to reshape m-Commerce
The 3G-enabled Apple’s internet connected multimedia smartphone ‘iPhone’ and its popularity especially in Unites States has just reshaped the entire e-commerce. Being the only device with extra modern functionality which is not only an extension to a mobile phone but a computer with web access, iPhone will certainly going to serve billions of users notching more of them towards mobile commerce (m-commerce).
In a market where internet access is so much in need for each small activity, an iPhone that is more web-savvy than any other web-enabled cell phones will toil more than just usual internet surfing or multimedia activities. In particular, it is going to revive the dotcom era by making online business more user-based with secure access to corporate intranets.
According to a latest survey, over 10 million mobile users of the 250 million plus mobile handset users in USA have used their mobile for shopping. And with the advent of iPhone, online purchase using a smartphone is most likely to jump a high. The other most important thing of an iPhone is its multi functionality being a phone, mobile TV and web access, which makes it handy for all e-retailers.
People, who are using iPhone, in the coming days, would find it very easy while making any purchase via mobile or say “mobile web”. However, ecommerce merchants need to customize their websites according to the needs of an iPhone or any other internet enabled mobile device as it gets difficult for all users to view the webpage without much clicking and typing. The essence is hand on the relevant information in a simplified manner.
Again, if a business that has all factors of pulling cell phone users to buy products and transact online, then iPhone is at present the most convenient way available with a comparatively big screen, high speed internet access and most importantly a reliable security system.
The iPhone, meanwhile, has everything that people would love to do in their phone than using their computer, especially any transactional based services like booking travel agents or even delivery of commodity product. Certainly, it’s going to reshape the whole concept of mobile marketing and advertising.
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