For the first time in the history of retail in India, the mega Super Saturday at Jack and Jones Vero Moda and Only store that offers a flat 60 % off every year, went on for entire 24 hours. A never seen before concept in India, it was an instant hit with the fashion conscious Mumbaikars with crowds queuing outside the mega store in large numbers. With a record turnout, the store in Linking Road, Bandra saw a footfall of over 35,000 shopping enthusiasts.
The night began with around 5000 people waiting outside the store with an hour to go for the doors to open. Two super screens with real time live screening set up outside the store which kept shoppers waiting in a queue. With a DJ present at the store, the shoppers grooved to the music as they waited anxiously to enter every shopaholic's dream scenario -an all-night shopping extravaganza! Seeing their favorite high street fashion brands being offered at unbelievable prices, buyers went berserk with bags full colorful clothes, bags and accessories.
This time, many lucky winners jumped the queue by downloading a coupon that fast tracked selected shoppers into the store. Users could log on to JACK & JONES, VERO and ONLY fan page on Facebook and download a virtual coupon, which enabled them to "Jump the Queue". Also, shoppers could get a Golden Ticket for an amount of just INR 1000, redeemable over shopping worth INR 10,000; which permitted two shoppers to jump the queue. These add-ons upped the ante of the entire shopping experience.
Thrilled over the record turnout, Vineet Gautam, Country Manager, BESTSELLER India said, "SUPER SATURDAY at JACK and JONES, VERO MODA and ONLY is an exciting opportunity we offer our shoppers. We are extremely delighted at having hosted the first ever 24 hours shopping spree in the history of retail in India. This is the fourth time we have hosted SUPER SATURDAY in Mumbai, and we hope to make this bigger and better every year."
|
|
Comments:
