New Delhi: Aircel, one of India’s leading telecom players, launched an e-book store a one-stop-shop for avid readers and book lovers to browse, store, download and read books, magazines and comics, on their smartphones, tablets and PCs.
The e-book store will enable users to access a comprehensive catalogue of fiction and non-fiction bestsellers, magazines, comics, biographies, classics, children’s stories and reference books, as well as a range of titles available for free download. The e-book store will also have a variety of books available in vernacular languages.
Anupam Vasudev, Chief Marketing Officer, Aircel, said, “India is an emerging market for digital books as e-book sales have risen exponentially in the recent time. Digital devices will play in important part in how people buy and consume books. According to a study by Juniper Research, globally about 30% of e-books will be purchased on tablets, 15% will be purchased on smartphones and roughly 55% will be purchased on e-readers by 2016.
He further added that the popularity of e-books have generated a perfect opportunity for publishers, book retailers, mobile network operators, device manufacturers and even authors to supply, deliver and monetize electronic book content across the Internet and mobile networks. Thus, as Aircel continues to build on its commitment to provide content for data users, we have introduced our own e-book store ‘Aircel BookMate’ which gives our customers a myriad of e-books & e-magazines to choose from in various categories.”
Aircel BookMate will be available on WAP, Web and App platforms (Google Play) and customers can avail its benefits by registering the same. A well-established Points System has been introduced for users to buy e-books from the website. The users can also purchase points using their Aircel account balance. The content library is constantly being added with bestsellers from leading publishers across the world.
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