Bollywood Superstar Salman Khanwill support the 18th International Children's Film Festival India (ICFFI) starting Nov 14 in Hyderabad, Andhra Pradesh. The actor will promote the event on his social networking pages on Facebook and Twitter.
Though, Salman would not be present personally for the seven-day festival, but he will encourage the festival via an audio-visual clip, which will be shown at the festival.
Salman was the obvious choice, said Shravan Kumar, festival director and CEO, Children's Film Society, India (CFSI).
"Salman Khan was our obvious choice for a simple reason that children love him. Unfortunately, he won't be able to come for the 18th ICFFI due to his prior work commitments, but he is kind enough to shoot a promotional AV for us," said Kumar, in a statement.
Associating with Salman would certainly help the festival grab more attention and visitors , believes Amole Gupte, chairman, CFSI.
"We are very grateful to Salman Khan for lending his support to the 18th Golden Elephant. His voice will help us to reach out to the maximum number of children because they adore him," said Gupte, known for writing children's film "Taare Zameen Par" and directing "Stanley Ka Dabba".
The seven day extravazanga will showcase more than 200 movies from over 45 countries.
"Goopi Gawaiyaa Bagha Bajaiyaa", directed by Shilpa Ranade, will be screened in the Competition Animation category, while Mukhtiar Batul's "Kaphal" will be screened in the Competition Live Action section.
-With inputs from IANS
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