Search: Look for:   Last 1 Month   Last 6 Months   All time

Chinese WeChat users can now interact with their favourite celebrities for a fee

Beijing , Mon, 23 Sep 2013 ANI

Beijing, Sept. 23 (ANI): China's most popular instant messaging service, WeChat, now offers its users a chance to interact with celebrities for a monthly membership fee.

Users can get to see unretouched celebrity photos, read books published by famous writers and also have their favourite movie stars wake them up.

The messaging app was launched in early 2011 and has gained popularity with many celebrities in China, who prefer to use it as a tool to engage with their fans.

According to ChinaDaily, the official WeChat account of Chinese actor Chen Kun now asks users to pay 2.92 dollars a month for exclusive content.

A senior IT consultant at Beijing-based research firm CCIDConsulting, Wang Yi said that this move opens a fresh new angle in the ongoing discussion about ways to monetize on Internet platforms.

The report said that the Internet companies traditionally earn their revenue through ad campaigns, however, the latest offering on WeChat puts a price tag on satisfying fans' urge to know more about their favourite stars.

Wang further said that as more celebrities and companies open their official accounts to interact with users, Tencent, WeChat's parent company, must set necessary ground rules, including the protection of intellectual property rights, profit split, taxation and content screening, the report added. (ANI)


LATEST IMAGES
Manohar Lal being presented with a memento
Manoj Tiwari BJP Relief meets the family members of late Ankit Sharma
Haryana CM Manohar Lal congratulate former Deputy PM Lal Krishna Advani on his 92nd birthday
King of Bhutan, the Bhutan Queen and Crown Prince meeting the PM Modi
PM Narendra Modi welcomes the King of Bhutan
Post comments:
Your Name (*) :
Your Email :
Your Phone :
Your Comment (*):
  Reload Image
 
 

Comments:


 

OTHER TOP STORIES


Excellent Hair Fall Treatment
Careers | Privacy Policy | Feedback | About Us | Contact Us | | Latest News
Copyright © 2015 NEWS TRACK India All rights reserved.